Communication platform as a service (CPaaS) has revolutionized the way businesses enhanced their features.

This cloud-based communication platform has made businesses serve customers in a much better way than before.

CPaaS is a unified communication tool that makes it easy for you to add features to your existing business applications without buying additional software or hardware.

This domain supports custom-made voice, text messaging, IVR messages, etc. integrated into your software without making a dent in the existing work-culture or network infrastructure.

Even if your business systems are on-premise, you can opt for CPaaS cloud-based methodology.

Let us look at how businesses can include CPaaS for improved customer experience:

1) Automate all Appointment Scheduling:

Healthcare businesses, and other businesses that depend largely on scheduling, IVR messaging is of great help. Customers can create, reschedule or cancel appointments on their own using IVR prompts. The backend software automatically updates this and further reminders and notifications are set to go via SMS or other forms

2) 24/7 Payment System:

Power companies, communications businesses and credit card companies, and others like these, where customers pay regularly can be automated with a payment facility 24/7. This not only speeds up the process but also streamlines the whole process. Businesses can free their resources from this section and utilize them in other areas

3) Send SMS Reminders to Customers:

If you are an e-commerce organization, sending reminders, alerts, offers to existing and new customers would be a great technique enabled by CPaaS. You can even have surveys and feedbacks enabled through these means

4) Provide Immediate Assistance to Customers:

Travel and tourism, financial and other similar industries can move a notch up in their service by providing voice calling in the customer-facing applications. Customers can reach out to an agent during their purchase journey and be a satisfied customer

Feature-rich CPaaS is indeed a boon to organizations that have varied types of internal and external communications. CPaaS allows you to unite various channels of communication to bring a seamless customer experience. This results in a greater brand value and an increase in revenue.