Text messages or SMS have been around for quite a while now. We have all made use of this service for multiple reasons and still continue to do so.

But how exactly do they help businesses?

Text messaging is a convenient and cost-effective method of communication. They can be used for various purposes such as transactions, promotions, verifications, etc and can help businesses communicate with a large number of customers at the same time.

While most people find calls too inconvenient and emails too slow, text messaging proves to be a quick and reliable alternative.

The benefits of text messaging for businesses are plenty. In this article we shall look at few ways in which texting can improve your business operations.

• Cost effective: text messages are very inexpensive in comparison to any other marketing tools available today. You only need a mobile phone or computer as the basic infrastructure to start an SMS campaign. Moreover, there are many service providers who provide SMS services at very affordable rates in the market today. Rather than paying a bulk amount, you can pay as per the number of messages you wish to send. This can make your marketing campaigns much more scalable and flexible.
• High open rate: SMS’ are proven to have a higher open rate as compared to any other method of communication. Calls from unknown numbers can often be ignored and mass emails can end up being flagged as spam. Therefore, in situations where time sensitive information is to be shared, text messaging can be the most reliable option.
• Subscription based service: text messaging can give customers the liberty to choose if they would like to receive any communication or not. Promotional messages can be a cause of frustration to some people. Having no way to unsubscribe from a promotional campaign might cause some serious dissatisfaction and also adversely affect your business.
• Fast delivery: apart from being highly efficient, text messaging is a very speedy process as well. You can send messages to a large number of audiences within mere seconds. They can also be opened and read immediately. 
• Accessibility: when most of the communication channels are heavily reliant on internet connection, text messaging stands out. Customers do not require internet or a smartphone to receive and open text messages. This accessibility of SMS can help businesses reach customers even in the most rural areas.

Considering the above points, we can conclude that SMS could be one of the most reliable forms of communication known to business so far. It is inexpensive, fast and reliable. Such benefits can help boost the communication abilities of your business and thus see an overall improvement in productivity and revenue generation.