These days, there are more channels than ever before via which marketers may communicate with their target audience. Therefore, it is not a simple job to choose the most appropriate company communication channels. One of the simplest choices is to begin using text messages One of the least crowded and most productive advertising channels is the mobile phone’s inbox.

SMS marketing is growing in popularity since it has an extremely high open rate (up to 98 percent). There is the option of using a short code or a long code when sending a text message. Although the distinction between the two may seem murky at first, it is really rather simple. Let’s compare the two choices so you can make the business decision that makes the most sense.

What is a short code?

A short code is a 5- or 6-digit SMS or MMS number that is simple to memorise. Consumers may sign up for SMS alerts by texting an appropriate keyword to this number.

If you own a pizza joint, you may offer discounts to consumers who text the word “CHEESE” to the number 35344.

You can receive a vanity short code or a randomly generated short code, both of which fall under the umbrella term “dedicated short codes.” For instance, the spa may use the unique identifier “73529. ” which, when written out, reads “RELAX.”

When Is It Appropriate to Use a Short Code?

Sending out text blasts or other forms of bulk text messaging campaigns is a wonderful use of short codes for SMS marketing. Furthermore, it is often used to:

• In the event that you need to send out emergency notifications to a large number of individuals by text message,
• In the event that you are running a Text to Win Promotion,
• Text-to-Vote Surveys are a convenient and easy way to get client feedback.

What is Long Code?

SMS long codes always consist of 10 digits. The same functionality as a short code for SMS messaging is available.

Your business may use the same number for both bulk sms service provider and phone calls with a long code. Having a unified method of contact for all client interactions is beneficial. You may use your current landline or VoIP line with our business texting service.

Additionally, a message from a regular 10-digit number seems to be from a real person rather than a robotic service. So, lengthy codes are ideal for tailoring interactions with customers.

When Is It Appropriate to Use a Long Code?

Long code is still the best option for many companies when implementing an SMS strategy. Some applications of such lengthy code are as follows:

• In the event that you seek out personal interactions with clients,
• To be able to give customer support through text message
• The establishment of an internal messaging network
• Maintaining a constant phone number across all platforms