A company may easily receive and respond to an infinite number of WhatsApp messages thanks to the WhatsApp Business API. Facebook launched this service in August 2018 to help big and medium-sized companies better communicate with customers using WhatsApp at scale.

Since its inception, WhatsApp business has been widely adopted and used by companies as a means of communicating with their clientele. Businesses are abandoning alternative channels in favour of WhatsApp for a variety of compelling reasons.

Since the WhatsApp Business API is only an interface, a dedicated customer relationship management system is required to really interact with users. Businesses require a dashboard from a WhatsApp business provider like Voxvalley in order to make advantage of all the functionality offered by the WhatsApp API.

WhatsApp Business: Four Good Reasons to Make the Switch

For companies, WhatsApp provides a warm and welcoming meeting place for direct interaction with clients. Let’s take a look at some of the benefits that WhatsApp offers companies.

• Because of its user-friendliness and versatility, WhatsApp has quickly become the preferred method of electronic communication. We can only speculate how routinely used this site has grown with over 1.1 million messages being delivered per second.
• WhatsApp message open rate is substantially greater than that of other types of electronic communication like emails. Businesses may bypass intermediaries and speak directly to consumers using WhatsApp.
• With the automation of communications, organisations may reply to client inquiries considerably quicker. It’s possible that this will enhance conversion rates and delight customers
• Companies may make customer service chats more interesting and enjoyable using WhatsApp. Customers find it easy and enjoyable to communicate and remain in the loop because to the incorporation of rich text with emoticons, stickers, and multimedia.

WhatsApp is essentially a place where potential clients are already hanging out. It’s the simplest method for companies to boost consumer participation and provide assistance to their clientele. It guarantees quick and easy communications, which in turn improves the whole customer service experience.

The WhatsApp Business API: How to integrate It?

Messenger apps have come and gone, but WhatsApp has always been one of the most secure and user-friendly options available. It must exercise caution in the number of firms it grants access to its WhatsApp business API in order to avoid being overwhelmed.

Following the three main procedures outlined here will allow your company to sign up for a WhatsApp business API account.

1.Submit an application for the WhatsApp API for Business.

There are two ways around this restriction for businesses: either they sign up directly with WhatsApp or they use a WhatsApp business service. If you’re a small company, we recommend the latter since signing up with WhatsApp directly is time-consuming and complicated.

With the help of a business solution provider like Voxvalley, you can have everything taken care of with no effort on your part.

You’ll need a Facebook Business Manager ID with a valid phone number and display name to get started.

If not, setting up a Facebook Business Manager profile with your company name and phone number is a breeze.

• Go to Facebook Business Manager > Business Settings to sign up for Facebook Business Manager.
• Select WhatsApp as your account type in the settings menu.
• Provide your name, time zone, currency, payment method, Purchase Order number, website address, business sector, operational region, country of incorporation, Facebook Business Manager ID, and verification number.
• Check that your company information is correct
• A confirmation code for your company’s phone number will be presented to you.
• The last step is entering the verification code.

The next step, after confirming your phone number, is to check the legitimacy of the company name. To do so, you’ll need to provide certain paperwork.

2. Give the reader some background

In order to go on with your journey with us, we would require some fundamental information about your company in order to set up your WhatsApp Business Account. Because clients may see this information whenever they visit your WhatsApp page, it is imperative that companies supply correct details.

• The region(s) in which you want to provide WhatsApp service together with your company name and URL in the relevant industry
• Company’s home country
• Reason for Using It
• Estimates of daily volume of communications
• Introduction to the Market Time (when do you intend to launch the service)

This information may be submitted in stages; nevertheless, it is required before sending the WhatsApp business page for approval.

In certain cases, the approval procedure for a Facebook business page might take up to two to three weeks after all the necessary information has been submitted.

3. Activate phone number for WhatsApp Business account

You are free to use either a brand new or an existing phone number. Once Facebook has authorised your company, you can finish setting up your WhatsApp profile by adding details like your firm’s display name (which must adhere to Facebook’s naming requirements), category, description, and product catalogue.

The WhatsApp Business API is easier to use than you would think. It’s a simple method of automating communications so that you can reply instantly to consumers. Vox’s application programming interfaces (APIs) are used by some of the world’s most forward-thinking and adaptable businesses. With the help of the Voxvalley’s Omnichannel communications platform, you will be able to quickly and effortlessly connect with your clients across every digital channel, no matter where you are in the globe.