Communication service providers (CSP) have moved a notch up over the last decade by leveraging CPaaS.

They offer advanced enterprise communications by offering cloud-enabled real-time communication features.

Let us understand how CSPs can optimize new revenue streams by implementing real-time communication (RTC) features.

The breakthrough technology of communication platform as a service (CPaaS) has made embedding voice, chat, video, messaging, etc. possible right from the existing business applications.

This has benefitted customers and they remain engaged with your business.

People would prefer to use a click-to-call feature within a website rather than look for a number, dial, and be put in a queue to be spoken to.

Businesses with contact centers can resolve the customer issues faster now with the availability of chat from the specific webpage or social media page that the customer is on.

Additionally, CSPs are now able to leverage the APIs and SDKs that they integrate into the existing software applications.

This has proved to be a notch up in CSPs history of successful contact center operations.

They now provide customers with channels, which they would prefer.

And from the business’ point of view, they get improved customer engagement at a reasonable cost.

Businesses of all sizes can benefit from the real-time communication features.

They can directly interact with customers when these features are integrated into their websites and mobile applications.

Customers spend less time to reach the right agent to resolve their issues via text, chat, or voice without any interference from another party.

CSPs like AT&T worldwide, and KPN from the largest telecom provider in the Netherlands, have created platforms and marketplaces that allow access to these real-time communication solutions that are both easy and fun-oriented.