CPaaS is a cloud-enabled platform that has many integrated features.

Each business is unique and has unique communication needs.

These could be voice, messaging, video, or chat etc.

Building a separate communication platform for every organization is not a feasible proposition.

This can be resolved by choosing the right CPaaS vendors who sell APIs and SDKs that can be integrated into your existing applications.

This gives businesses an ease in budget and the option to choose what they need.

Features of The CPaaS Platform:

#1. SMS:

An SMS API can be embedded into your application, and you can send SMS to a mobile right from your computer using an SMS gateway.

Even if the mobile you are sending is inactive at the time, your SMS still works.

For example, this service is extremely useful for eCommerce businesses to send notifications to customers.

#2. Click to Call:

This facility enables users to connect to you on a voice call from a web application using VoIP.

This facility is advantageous to both businesses and customers because customers can directly reach the appropriate teams quickly by clicking on a link or tab from the web or mobile app.

#3. Chat:

Many customers do not prefer talk on phones for support.

Nor do they have time to wait for an email reply.

Such customers choose chat option, where they get a quick response from a live agent.

Integrating chat SDK from CPaaS adds value to customer engagement.

#4. Audio and Video Calls:

By integrating the required Audio and Video SDK, you can enable calling option from your app or website.

Video calling is especially useful when a customer wants to explain an issue to you by showing the product or it helps you when you want to show the demo to a customer.

#5. Numbers:

You can get DID Numbers, Toll Free Numbers etc., using CPaaS.

These numbers allow you to talk to anyone irrespective of the geographical location.

#6. Number Masking:

You can set your mobile number privacy by masking it using CPaaS.

Number masking gives you a temporary number that is displayed when you want to communicate during a particular time.

So, your number is hidden and your privacy is assured.

#7. Missed Call:

When a customer gives a missed call, their data is captured in your CRM, so that you call them back to support their requirements.

This facility is free for customers and they do not pay anything.

#8. IVR:

When you facilitate IVR, you can greet your customers with a professional interactive voice response (IVR) system provided and route calls to the right team based on the caller’s input.

#9. Call recording:

Call recording feature enables businesses to record every interaction between their staff and customers.

These calls can be analyzed for monitoring employee performance and understanding customer behavior.

Thus, cpaas is beneficial to businesses of all sizes and helps you to embed communication features into your existing apps.

For further information about CPaaS, Schedule Free Demo