Voxvalley

Category: SMS

  • Revolutionizing Communication: Unveiling the Power of White Label SMS Texting Platforms with Voxvalley

    Revolutionizing Communication: Unveiling the Power of White Label SMS Texting Platforms with Voxvalley

    Introduction

    In today’s fast-paced digital landscape, effective communication is the key to success for businesses of all sizes. The United States, being a hub of innovation and technological advancements, has witnessed a surge in the demand for SMS (Short Message Service) solutions. Among the various providers in the market, Voxvalley stands out as a leading force, offering cutting-edge white label SMS texting platforms that cater to the diverse needs of businesses. In this blog, we will explore the significance of SMS platforms, delve into the realm of bulk SMS service solution in USA, and shine a spotlight on Voxvalley’s white label solutions, which are reshaping the communication landscape in the USA.

    The Rise of SMS Platforms in USA

    As businesses continue to adapt to evolving communication trends, SMS platforms have become indispensable tools for reaching and engaging audiences. These platforms empower businesses to send time-sensitive information, promotional messages, alerts, and notifications directly to customers’ mobile devices. In the USA, where connectivity and instant communication are highly valued, SMS platforms have emerged as powerful tools for enhancing customer engagement and driving business growth.

    SMS Platform developer in USA

    The competitive market for SMS platform developer in USA is diverse, with companies offering a range of services to meet the unique needs of businesses. Voxvalley has distinguished itself as a reliable and innovative player in this space, providing robust SMS solutions that prioritize efficiency, scalability, and security. The company’s commitment to delivering high-quality service solutions has positioned it as a trusted partner for businesses seeking reliable SMS platforms in the USA.

    Bulk SMS Service Solution Providers in USA

    Bulk SMS service solution in USA  have gained immense popularity among businesses looking to reach a large audience with a single click. This service solution is particularly valuable for marketing campaigns, promotions, and time-sensitive communications. Voxvalley’s bulk SMS service solution stand out for their reliability, scalability, and cost-effectiveness. By partnering with Voxvalley, businesses in the USA can harness the power of bulk SMS to amplify their reach and engage with customers on a massive scale.

    SMS Service Solutions in USA

    The demand for comprehensive SMS service solutions in USA has paved the way for innovative providers like Voxvalley. Their solutions encompass a wide range of features, including two-way messaging, multimedia messaging (MMS), and intelligent routing, ensuring that businesses can tailor their communication strategies to suit their specific requirements. Voxvalley’s SMS service solutions go beyond simple text messaging, providing a versatile platform that adapts to the dynamic communication needs of modern businesses.

    White Label SMS Service Solution in USA

    Enterprises in the USA are increasingly turning to white label SMS service solutions to maintain brand consistency and offer a seamless communication experience. Voxvalley’s white label SMS service solutions  empower businesses to customize and brand their messaging platforms, creating a cohesive and professional image. This level of customization ensures that businesses can deliver messages that align with their brand identity, fostering trust and recognition among their target audience.

    White Label SMS Platform in USA

    Voxvalley’s white label SMS platform goes beyond conventional messaging solutions, providing businesses with a fully customizable and scalable platform. This allows enterprises to integrate SMS capabilities into their existing applications seamlessly. The white label platform empowers businesses to control and monitor their messaging infrastructure, ensuring a secure and reliable communication channel with customers. Voxvalley’s commitment to white label solutions has positioned them as a frontrunner in reshaping how businesses approach SMS communication in the USA.

    SMS API Solutions in USA

    Application Programming Interface (API) solutions play a pivotal role in integrating SMS capabilities into existing applications and systems. Voxvalley’s SMS API solutions provide businesses with the tools they need to seamlessly embed SMS functionality into their applications, websites, and software. This flexibility ensures that businesses can leverage the power of SMS without overhauling their existing infrastructure, making Voxvalley a preferred choice for businesses seeking reliable SMS API solutions in USA.

    White Label Solutions in USA

    The concept of white label solutions has gained traction as businesses seek customizable and brandable products to meet their unique requirements. Voxvalley’s white label solutions extend beyond SMS, offering a comprehensive suite of communication tools that businesses can seamlessly integrate into their operations. From voice communication to video conferencing, Voxvalley’s white label solutions provide a holistic approach to business communication, ensuring a consistent and professional image across all channels.

    Best Bulk SMS Solutions Services in USA

    In the competitive landscape of bulk SMS solutions, Voxvalley stands out as a leader in providing the best service solution in the USA. The company’s commitment to quality, reliability, and innovation has earned them a reputation as a trusted partner for businesses looking to leverage the power of bulk SMS. Voxvalley’s best-in-class services solution empower businesses to connect with their audience on a massive scale, driving engagement and fostering long-term customer relationships.

    Conclusion

    As businesses in the USA continue to prioritize efficient and effective communication, the role of SMS platform developer in USA, especially white label solutions, has become increasingly significant. Voxvalley’s commitment to delivering top-notch SMS service solution, including bulk SMS and white label solutions, positions them as a trailblazer in the industry. By embracing Voxvalley’s innovative SMS platforms, businesses can unlock new possibilities for communication, engagement, and growth in the dynamic landscape of the United States.For more information visit Voxvalley.com

  • What Is The Benefit Of Using Text Messaging For The Business?

    What Is The Benefit Of Using Text Messaging For The Business?

    Text messages or SMS have been around for quite a while now. We have all made use of this service for multiple reasons and still continue to do so.

    But how exactly do they help businesses?

    Text messaging is a convenient and cost-effective method of communication. They can be used for various purposes such as transactions, promotions, verifications, etc and can help businesses communicate with a large number of customers at the same time.

    While most people find calls too inconvenient and emails too slow, text messaging proves to be a quick and reliable alternative.

    The benefits of text messaging for businesses are plenty. In this article we shall look at few ways in which texting can improve your business operations.

     

    • Cost effective: text messages are very inexpensive in comparison to any other marketing tools available today. You only need a mobile phone or computer as the basic infrastructure to start an SMS campaign. Moreover, there are many service providers who provide SMS services at very affordable rates in the market today. Rather than paying a bulk amount, you can pay as per the number of messages you wish to send. This can make your marketing campaigns much more scalable and flexible.
    • High open rate: SMS’ are proven to have a higher open rate as compared to any other method of communication. Calls from unknown numbers can often be ignored and mass emails can end up being flagged as spam. Therefore, in situations where time sensitive information is to be shared, text messaging can be the most reliable option.
    • Subscription based service: text messaging can give customers the liberty to choose if they would like to receive any communication or not. Promotional messages can be a cause of frustration to some people. Having no way to unsubscribe from a promotional campaign might cause some serious dissatisfaction and also adversely affect your business.
    • Fast delivery: apart from being highly efficient, text messaging is a very speedy process as well. You can send messages to a large number of audiences within mere seconds. They can also be opened and read immediately. 
    • Accessibility: when most of the communication channels are heavily reliant on internet connection, text messaging stands out. Customers do not require internet or a smartphone to receive and open text messages. This accessibility of SMS can help businesses reach customers even in the most rural areas.

    Considering the above points, we can conclude that SMS could be one of the most reliable forms of communication known to business so far. It is inexpensive, fast and reliable. Such benefits can help boost the communication abilities of your business and thus see an overall improvement in productivity and revenue generation.

  • What are the difference between Short code & long code?

    What are the difference between Short code & long code?

    These days, there are more channels than ever before via which marketers may communicate with their target audience. Therefore, it is not a simple job to choose the most appropriate company communication channels. One of the simplest choices is to begin using text messages One of the least crowded and most productive advertising channels is the mobile phone’s inbox.

    SMS marketing is growing in popularity since it has an extremely high open rate (up to 98 percent). There is the option of using a short code or a long code when sending a text message. Although the distinction between the two may seem murky at first, it is really rather simple. Let’s compare the two choices so you can make the business decision that makes the most sense.

    What is a short code?

    A short code is a 5- or 6-digit SMS or MMS number that is simple to memorise. Consumers may sign up for SMS alerts by texting an appropriate keyword to this number.

    If you own a pizza joint, you may offer discounts to consumers who text the word “CHEESE” to the number 35344.

    You can receive a vanity short code or a randomly generated short code, both of which fall under the umbrella term “dedicated short codes.” For instance, the spa may use the unique identifier “73529. ” which, when written out, reads “RELAX.”

    When Is It Appropriate to Use a Short Code?

    Sending out text blasts or other forms of bulk text messaging campaigns is a wonderful use of short codes for SMS marketing. Furthermore, it is often used to:

    • In the event that you need to send out emergency notifications to a large number of individuals by text message,
    • In the event that you are running a Text to Win Promotion,
    • Text-to-Vote Surveys are a convenient and easy way to get client feedback.

    What is Long Code?

    SMS long codes always consist of 10 digits. The same functionality as a short code for SMS messaging is available.

    Your business may use the same number for both bulk sms service provider and phone calls with a long code. Having a unified method of contact for all client interactions is beneficial. You may use your current landline or VoIP line with our business texting service.

    Additionally, a message from a regular 10-digit number seems to be from a real person rather than a robotic service. So, lengthy codes are ideal for tailoring interactions with customers.

    When Is It Appropriate to Use a Long Code?

    Long code is still the best option for many companies when implementing an SMS strategy. Some applications of such lengthy code are as follows:

    • In the event that you seek out personal interactions with clients,
    • To be able to give customer support through text message
    • The establishment of an internal messaging network
    • Maintaining a constant phone number across all platforms
  • What are Benefits of Short code & Long code?

    What are Benefits of Short code & Long code?

    In choosing an incoming number, a business faces one of the most important choices it will face when organising a text or SMS marketing campaign. Leads and customers may send text messages to an inbound number, which can be an SMS long code or an SMS short code, and then the messages will be sent straight into the SMS application. So, let’s have a look at the benefits of each.

    Benefits of long code

    A long code is a 10-digit telephone number used for group or individual conversations.

    Using lengthy codes requires almost no preparation time, which is a major advantage. In fact, setting up a lengthy code number is so easy that it may be done in as little as a few hours.

    Customers may easily get in touch with you through many channels without having to remember multiple phone numbers thanks to lengthy codes. Having the same number for voice calls, faxes, and bulk SMS creates a reliable, well-known method of contact.

    The primary benefit of long codes is that they enable direct two-way communication between companies and their consumers. In today’s era of targeted marketing, personalization of the consumer experience has become crucial. When communicating sensitive information, such as a credit card number, it’s preferable to use lengthy codes since they verify your message is being sent to a genuine person and not a spambot.

    Benefits of short codes

    Short code messaging allows for the simultaneous sending of several text messages, making it ideal for use in advertising campaigns.

    With a short code, customers can simply text a keyword to a 5- or 6-digit number and they will be added to a company’s database. Texting using a short code is great for broadcasting information to a large group of people without the possibility of a personal response.

    The primary benefit of short codes is the ease with which large numbers of texts may be sent simultaneously. When utilised for advertising, short codes make an impression on a large group of people. Alert alerts, mobile couponing, and marketing promotions are just some of the many uses for the high volume communications transmitted by short codes.

    Because companies may decide to cover the expense of delivering the message in advance rather than the recipient, short code texting has replaced traditional phone calls as the main method of contact for most advertisers.

    Only one person or organisation may use a dedicated short code. Like a personalised licence plate, the user may choose their own short code. They may use whatever keyword they choose, since there is no longer a restriction of one keyword per piece of code.

    With a dedicated short code, you can do more for your subscribers, such as host a text-to-win campaign, than with a shared short code.

    Sending an SMS message to your consumers is an efficient approach to build rapport with them, whether you utilise a short code or a long code. Voxvalley is able to provide trusted and most secure A2P SMS API services with dependable SMS gateway API platforms. These platforms are able to give significant client satisfaction, enhanced throughput, and high-end deliverability.

  • How to secure transactions with two factor authentication?

    How to secure transactions with two factor authentication?

    Financial institutions and online payment processors are caught between the competing priorities of customer safety and ease of use. The solution to this predicament is user-friendly authentication.

    But it’s not simple, particularly because the majority of digital payments are made in e-Commerce, an industry that cares a great deal about customer service and is afflicted by high abandonment rates. The design of digital payment systems has been heavily influenced by commercial demand to minimise the likelihood of user abandonment during the checkout process.

    1.Improving security begins with knowing who you’re protecting.

    If a consumer buys with a credit card at a conventional store, the cashier will likely request identification. ID verification is less effective in online commerce since the identification is often verified via an email account. Despite the fact that email is not a very trustworthy identification since accounts may be created in bulk, most payment providers will use it as the main identity.

    For this reason, it’s important to set up a more secure identify, even if it’s supplementary, such a cell phone number. Phone numbers are more secure than other forms of identification when it comes to verifying a person’s identity and doing business (usually via SMS or voice call). Using a tried-and-true method  of two factor authentication to validate purchases reduces the likelihood that customers may abandon their purchases in favour of something more interesting to do on their phones.

    2.Use two-factor authentication when necessary.

    A universal method of authentication does not exist. For both financial and regulatory reasons, it is important to establish authentication processes that vary based on factors like the amount being transferred, the kind of device being used, whether this is a one-time or recurring transaction, and so on. The security journey’s design will depend on a number of different aspects.

    When there is a greater likelihood of fraud, such as with a large transaction amount, login from an odd device, or changes to a phone number, users should be prompted to provide extra two-factor authentication (risk of SIM swaps). By first determining the level of danger present depending on factors including where the user is, the configuration of their network equipment, whether or not they are using a mobile network, and the time of day.

    3.Provide consumers with background information before interacting with them

    Providing context to support silent authentication (with zero or less customer interaction) and offering contextual information when the customer needs to act are two ways in which the new EU payment regulation, PSD2, addresses a critical point to prevent fraud while making authentication more user-friendly. The Payment Service Directive 2 (PSD2) mandates that users be given access to information about a payment’s authentication, including the amount being sent and the identity of the payee, under the concept of dynamic linking.

    This additional measure gives consumers a greater say over the information they choose to share and safeguard. A significant amount of fraud may be prevented if there are simple, fast ways to report suspicious activity, such as a phone number or chat feature, to an agent.

    4.Authentication choices should be made available.

    Several distinct authentication strategies exist to meet the varied demands of today’s businesses and their users.

    Multiple authentication methods, as opposed to simply one, may be provided by a user-friendly authentication system. Hardware tokens, software tokens (also known as Time-based One-time Passwords, or TOTP), push, biometrics, and SMS/voice are the most widely used in the business. WhatsApp is also being utilised for verification purposes now.

    Conclusion

    Authentication that is simple to use and can be implemented all the way through the payment process and beyond is a game-changer for the security of payment providers, money transfer services, and other financial transactions. However, because authentication is such an integral aspect of your payment product, it must be deployed with careful planning rather than as an afterthought.

    Voxvalley is able to provide trusted and most secure A2P SMS API services with dependable SMS gateway API platforms. These platforms are able to give significant client satisfaction, enhanced throughput, and high-end deliverability.

  • How SMS API help travel industry?

    How SMS API help travel industry?

    You may use SMS API to deliver messages using an SMS gateway for your travel business. Web applications may send or receive text messages with ease owing to the SMS API’s seamless integration of things like the internet and SMS communications.

    What exactly is two-way SMS?

    Through a dedicated number on something like a web messaging platform, you could genuinely connect with your travel consumers utilising the SMS API. This enables you to deliver alerts to passengers while simultaneously receiving communications, resulting in dramatically better client engagement.

    What conceivable advantages may SMS API give the travel sector/industry?

    The possibilities of the SMS API in the travel sector are limitless, but both airlines and passengers stand to benefit considerably from embracing it. The following are a few significant advantages.

    • Convenience
    • Savings on expenditures
    • Support in real time
    • Self-service
    • Customer dedication

    Your SMS API may make it feasible for airline bulk SMS as well as airline chatbots to communicate with your clients more effectively when it comes to travel. Numerous tourism-related activities benefit from this kind of two-way communication.

    • Plane tickets have to be reserved.

    You may keep in contact with your consumers when they opt to make an online flight reservation by employing an airline chatbot to enquire about their interest in getting SMS updates regarding their trip. Many contemporary customers choose to use a cellular data plan while they travel since they always have their phones with them.

    • Flight Alert

    Some passengers may find it helpful to get an SMS reminder from the airline on the flight time and the airport, even though many will arrive much earlier than planned. Now that the roads are open, this is great news for frequent travellers.

    • Security and warning mechanisms

    Flights may be delayed or cancelled due to things like bad weather or unforeseen circumstances. Even while it is irritating for passengers in general, the situation is considerably more bearable when an airline sends a text message informing the individual of anything like an unexpected development. Without the airline’s SMS, a passenger may have a very difficult time adjusting to something as routine as a gate change.

    • Electronic boarding pass on a smartphone

    In addition to its many other useful features, the SMS API provider also allows you to send a mobile boarding pass to the customer’s phone. No longer will tickets need to be printed, which eliminates the risk of their being misplaced. Checking the gate and security using a mobile device is a simple task.

    • Alerts for checked bags

    Lost baggage is another reality of flying that can’t be prevented. Though it will be returned to the passenger in due time, you must notify the airline promptly. Business texting allows passengers to notify airlines of the error and track the delivery status of their misplaced baggage.

    • Get a hold of a table

    Numerous hospitality firms, including accommodation and eating places, also offer SMS reservations. Travelers may make bookings in advance for hotels and even check in remotely using their cellphones. It’s as easy as sending an SMS to discover local eateries.

    • Emergency notifications

    The pandemic proved the need of bulk SMS texts for rapidly and effectively alerting individuals to emergency circumstances. Regarding your customers who plan excursions, the same is true. If there is a bad weather prediction, a protest action, or any emergency that may impede travel, the SMS API can instantly convey this to clients.

    • Customer polls

    Your encounters with clients may teach you a lot, and you can use that information to better how you operate your business and your campaigns in the future. You may conduct fast and easy surveys utilising the airline chatbot or SMS to collect client feedback.

    Voxvalley is able to provide trusted and most secure A2P SMS API services with dependable SMS gateway API platforms. These platforms are able to give significant client satisfaction, enhanced throughput, and high-end deliverability.

  • What are the benifits through bulk sms for marketing industry?

    What are the benifits through bulk sms for marketing industry?

    Most people in the twenty-first century don’t realise how crucial advertising is to their businesses. Even with limited resources, a small business may make a big difference in their sales by using bulk SMS marketing. All you need to do is compare the efficacy of Bulk SMS Marketing to that of more conventional offline strategies to see why.

    1.Extend Your Product Line at a Lower Investment

    Ads on billboards, in newspapers, on television, or even in the mail may cost a pretty penny. Production expenses include not just labour, but also things like print space, airtime, and other resources. Typically, a big number of people is needed for this kind of advertising to be successful. Temporary bulk SMS may be done with little effort and by a single person.

    2.Share Information Instantly

    Bulk SMS Advertising’s primary use as a communication medium is unrestricted by the amount of time it takes for a message to reach its intended recipient, which is one of its key advantages. Your Bulk SMS advertising campaign will be sent straight to the mailbox of your target audience within seconds of your clicking “send.” This is a great perk for time-sensitive messaging or offers, and it may also be used to alert clients when a contract’s expiration date is drawing near.

    3.Formulate interactive visual material

    Never assume that the content of an email consists just of text. To provide a more personalised and interactive email experience, you may provide hyperlinks to specific web sites. One click takes the recipient directly to the information they want, whether it about a specific product or future bids.

    4. Spread Your Message Globally

    The Internet has shrunk the globe into a more manageable size. Currently, there is no extra expense for even the most little resourced businesses to access global markets. Regardless of where you are, you can utilise email to contact potential clients anywhere in the globe at a low cost.

    5.Cultivate Connections

    The cost-effectiveness of sending out a weekly or periodic email newsletter to your consumer base, which has the potential to produce high sales and better brand loyalty, makes it a must-have. As an added bonus, this method may help you get insights that can be used to improve future offerings.

    6. Concentrate on a Select Group of Consumers

    Consumers now have access to more options than ever before because to the expansion of online marketplaces. Some aspects of your company and offerings are more likely to pique a customer’s interest if they have the option to receive email communications from you. Digital marketing services allow you to target the proper audience with your message.

    Email enables you to deliver contacts highly tailored information, even on the fly based on demographics, past interactions, and other dynamic factors. Sending the appropriate message to the right person at the right time is made possible by campaigns that may be set to go off automatically.

    7. Gather Customer Feedback

    If you want to provide your clients with exactly what they want, you need to listen to what they have to say. With email, your consumers may share their thoughts and opinions with you, letting you know what you’re doing well and where you can improve.

    8.View Your Text Message History

    With bulk SMS marketing, you get quick and easy access to up-to-date metrics on the efficacy of your text messages. You can monitor how many SMS were sent, how many were opened and how many were followed up.

    In the end, you may save time and money by sending out your letters using a SMS gateway provider rather than the old fashioned way. The planet may also benefit from this strategy’s use (GO Green). If you want to save money on marketing materials, consider sending out your message through email instead of costly printed copies.

    Voxvalley is able to provide trusted and most secure A2P SMS API services with dependable SMS gateway API platforms. These platforms are able to give significant client satisfaction, enhanced throughput, and high-end deliverability.

  • What are the ways to communicate with your customers? 

    What are the ways to communicate with your customers? 

    There used to be just three methods to contact directly with your customers: by phone, by mail, or face-to-face. Business communication has grown tremendously as a result of new technology, though. You may now connect with your consumers on a number of platforms, and they can now connect with you. A company’s entire communication strategy relies heavily on a variety of tools, some of which may seem simple. Listed below are some of the most efficient techniques to interact with your consumers. 

    E-mail 

    E-mail may seem archaic these days, but it’s still one of the finest methods to keep in touch with your consumers since it’s easy, inexpensive, and fast. Using email to send out newsletters and/or tailored communications is a great way to introduce new products or offers. Customer service issues, such as complaints or new purchases, may all be handled by email. Every company’s communication system must have it. 

    Phone calls  

    It is possible to offer answers to client inquiries and/or guarantee that consumers contact the correct person in your business using modern phone technology’s automated menus. In spite of client dissatisfaction, this technology may help you reach the greatest number of people in the shortest period of time. Even new callback technologies may help you save your consumers from having to wait on the phone. Call them back when a salesperson is available rather than subjecting them to elevator music. Your customer service will improve since you won’t have as many dropped calls. 

    Messaging through text 

    No matter how big or small your company is, text messaging may be an effective tool for communicating with clients. To interact quickly and easily with customers in a small company, text messaging is an excellent option. Allowing clients to opt in to receive text messages about special offers and specials is an option for bigger businesses. Customers may now use a special texting support line to send messages instead of calling with questions or concerns. 

    Using chat & chat bots  

    The phone isn’t always the best way to get a response from a consumer. As a result, including a live chat feature into your website might be beneficial. To begin a discussion, a consumer simply types in a query into the online chat box. Automated responses to frequently asked queries may be provided through web chat programmes, while human assistance can be provided for more difficult inquiries. For consumers, it makes it simpler for you to get in touch with them. 

    Facebook and other social networking sites 

    Customers now have a whole new method to communicate with brands because to social media. You may utilise your accounts to market your goods and brand on the surface level. However, you may also use your accounts to communicate one-on-one with other members of your network. Customers may converse with your company’s personnel directly via Facebook. Dedicated service hashtags on Twitter allow clients to tweet their problems and get a direct response from you.  

    Conclusion  

    Voxvalley acts as a connecting point for consumers and businesses by providing a variety of communication channels, including Chat SDK, SMS, Voice & Video SDKs, IVR services, and Omni channel (RCS, Whats app). With the help of Voxvalley’s services, you can easily manage the intricacies of operational bottlenecks and improve your B2C discussions by adding automated dialogues, workflow, chat routing, and collaborations to the mix. This will ultimately lead to increased customer satisfaction. 

  • Global Market Value of CPaaS to Reach $25 billion by 2025

    Global Market Value of CPaaS to Reach $25 billion by 2025

    In this digitalization-driven world, where everything is imagined and supposed to be available online, customer services, inquiries, selling, and other types of business operations are also expected to get accelerated in the online world. This rapid transition to the online world is what strengthens the backbone of the CPaas market in India as well as worldwide.  

    CPaaS or Communication as a service market is one of the most dynamic and progressing markets. While little can be done overnight in the CPaaS market domain, long-time statistics show a positive correlation with prospects of accelerated growth. Let’s walk through what the past, present, and future stats say about the CPaaS market!  

    Bygone Numbers!  

    If you are thinking that the CPaas market has got its growth overnight, you must be unaware of bygone data or past statistics. Throughout the last decade, this industry has experienced a steady rise and a bit of accelerated growth in the last few years. This also includes the usage elevation of the number of real-time communication features of CPaas platforms. Prompt reverts, every time availability, interactive interfaces, to name some! The credit for this can be given to CPaas providers like Voxvalley!  

    According to a Statista report, the past numbers of CPaas market are promising. It notes that in 2015, the CPaaS market size was around 0.4 billion US dollars which became 5.9 billion US dollars in 2020 with 3.3 and 4.2 billion US dollars in 2018, and 2019 respectively.  

    Looking at the data from 2020, the estimated value of CPaas or communication as a Service platform was $7 billion. In this, the major revenue was from SMS services due to continuous and significant increases in mobile phone users. But, this $7 billion is expected to reach $25 billion by 2025! Can you imagine?  

    A momentary fall: Factors that pulled CPaaS market growth!  

    When the world was hit by the pandemic, businesses suffered and so did the CPaas market growth. The investors took a back seat, and soon even after the implementation of “Work from home” models, the CPaaS market growth suffered. The underlying reasons could be crippled economic situations, the risk associated with long-time investments, and a continuous uncertainty on the end date of the pandemic.  

    But, thanks to technology! We now have a pretty stable business market which is exerting a positive impact on the CPaaS market.  

    Today’s Scenario 

    The year 2022 is expected to ignite some new technological advances, which also include unprecedented CPaaS market growth. Believe it or not, the tech advances are shedding a positive spotlight on the CPaaS market. In addition, the increasing digital campaigns and a wave of transition to digital platforms firm the backbone of such change.  

    According to a study by Juniper Research, it is estimated that the CPaaS market will reach a global value of $10 billion in 2022. If this happens, it would be the first time ever to hike and would bring some new challenges for CPaas providers. Another dimension of this market hike is, it is somewhat 17% growth year-on-year basis, as the market experienced around $8.6 billion in last year, .i.e. in 2021.  

    Apart from this, the other utility shifts can be towards video communications, AI amalgamation in cloud-based communication channels, and whatnot! Furthermore, the overlap of CPaas, UCaaS, and CCaaS can also be seen in 2022. Let’s dig more into the future of the CPaaS market!   

    An Era to Welcome: Future of CPaaS Market 

    The future of the CPaaS market is indeed optimistic with continuous implementations and achievements of pragmatic tech innovations. If various research, surveys, and tech predictions are to be believed, the coming 5 to 10 years would surface revolutionary changes in the CPaaS market.  

    According to a study by Juniper Research, it is estimated that the CPaaS market will get around 260 % growth in the coming 5 years. This change would definitely strengthen digital communication, businesses online, and would definitely push some businesses to transit online. Nevertheless, this rise in the CPaas market would also level up the customer service standards, inter and intra-communication while leaving no room for anomalies.  

    With some positive hypotheses of growth in coming years, some premonitions are also there. For instance, it is believed that by the end of 2025, the SMs market will experience a fall of up to 70% of revenue. The reason for this is claimed to be the substitution of media messaging solutions in CPaas. But, the other dimension of this is also there which says that nearly around 15% of the global CPaas profit would be pronounced through communications services including SMS.  

    CPaaS: A Promulgating market 

    With continuous advancement and innovation for new technologies, it is now evident how all these bring revolutionary changes. When it comes to CPaaS, the market is progressing and is getting foundations for some of the most robust future trends. Be it digital communication, enhancing customer service experience, or taking a business international with complete security and safety, CPaas is leaving no stone unturned.  

    Moreover, the CPaas providers enhancing the facilities, possibilities, features, and advanced utility dimensions of cloud platforms are no less than a magic wand to support this dynamic digitalization.  and that’s what Voxvalley is aspiring to deliver. To back up some never seen market trends in CPaas market growth, Vox-CPaaS delineates advanced features and service aspects of CPaaS platforms to further take the CPaaS market to elevated levels.  

    No matter if you need audio, SMS, video, or call services for your business, Vox-CPaas has all you need! Sign up for a free trial now!  

  • What does Google Verified SMS Mean? – Vox CPaaS 

    What does Google Verified SMS Mean? – Vox CPaaS 

    Customers are connected with several businesses for diverse needs, and so is the number of text messages they receive from various businesses in one day. Before the introduction of Google verified SMS, businesses used to send SMS from an unidentified random number, where recipients failed to understand and believe the credibility of an unsolicited message.  

    Nevertheless, you should be careful to watch out for the criminals who might spoof caller IDs and reroute the messages for unnecessary actions. The messages can include links to the websites that might steal the personal information or credentials of the users, called phishing, which is highly dangerous. 

    About 48% of the buyers have responded that they wish to have SMS messages to continuously receive the brand information and updates, which is followed by 22% for the email marketing. 

    However, due to the unrecognized sources, phishing, spamming, spoofing, and other dangerous concerns, customers have greatly preferred to stay away from the messages from a random number, henceforth SMS campaigns fail due to unrecognized SMS sources. 

    What is a Google Verified SMS? 

    SMS or Short Messaging Service used to be the widely used kind of text messaging. Though it used to be an efficient tool for both personal and commercial communications, later the introduction of mobile applications like Whatsapp, Hike, Messenger, etc. have created opportunities for effortless communication among people.  

    However, due to the proliferation of multiple messaging applications, the customers have now been spread into various applications, and this becomes difficult for businesses and marketers to communicate with them through a unified channel. Verified SMS is a new service that can include sender verification and brand awareness to the business SMS, therefore recipients can easily trust the messages they receive, at a glance. 

    VSMS includes the sender verification and the brand identity to help the businesses send SMS so that end-users understand who contacts them. With these messages, your business can build trust, improve interactions, and prevent fraud with an unlimited messaging experience. 

    You inform customers through texts that the messages you send are authentic. It lets you also add a brand logo, verification badge, and description giving customers a chance to open the added links. 

    Regular SMS Vs Google Verified SMS 

    Google Research reports state that about 77% of the US customers prefer the VSMS when compared to standard SMS, while 88% of respondents in Brazil favor verified SMS in Brazil. The Android smartphone users in India are currently 375 million, says Wikipedia, and this has clearly paved the way to increased possibilities for the businesses sending verified SMS to their customers. Here are the key differences between verified messages and regular text messages. 

    • Standard SMS 

    Standard SMS consists of simple text that includes no branding or major personalization elements. To use the standard SMS, there is no need to undergo any verification processes. Standard SMS is simplistic, and limited to only the character limit of 160, per message. 

    • Verified SMS 

    Verified SMS or VSMS is the consequent stage of A2P communications that can bring a user experience similar to the current chat applications. After activation, the users can get the enhanced business messaging experience automatically built with personalized experiences and improved brand credibility. 

    Verified SMS Vs RCS 

    Verified SMS is not to be confused with the term RCS, an acronym for Rich Communication Services. Some countries support the RCS, while some others support verified SMS. When the countries don’t support both, the messages reach them as a traditional and simple text message.  Though verified SMS is based upon the features of RCS, it does not cover everything that RCS can offer.  

    Google verified SMS can accommodate text messages with link previews, verified badges, company logo, and business names. VSMS works well for text messages, however, it does not go with the MMS messages, hence if you share multimedia, images, or video, such messages will be visible as an unverified message in the transcript of the messages applications. 

    RCS is feature-rich with live-action buttons, stickers, pictures, GIFs, etc. RCS can be used for more media-rich promotional campaigns and include images, videos, documents, audio, and so on, just the way Whatsapp or any other chat applications work. 

    What does the Verified SMS look like? 

    Once you initiate sending verified SMS to the Android devices with Vox CPaaS, the end-users can confirm your brand identity and ensure that the message is from a credible source. With VSMS, the messages you send will appear with the brand name on the top of the normal message application on the Android device. The logo will be displayed right aligned to the message, which makes sure that the message originates from your brand.  

    Now there can be a dilemma between opting and not opting to VSMS due to the confusion of whether Google can read through and access your text messages. A big ‘No’ would be the perfect answer, Google never comes to know what message is being sent. Instead, it only recognizes the source from which the message is being sent and informs the source to the recipient, improving the credibility of your brand. 

    How Google Verified SMS works? 

    • When initiating sending a verified message with Vox CPaaS, we create an authentication key which is passed to Google. The authentication is a 1-way hash, hence Google can’t understand the content or message recipients.  
    • Just like any other text message, your text messages are safely carried through mobile carriers. 
    • Once the message application in the Android device receives the message, the device evaluates the authentication key and then sends this to Google, to ensure the authenticity of the message. 
    • Google compares the message hash and finds a match, to confirm the message was sent by the business, to show the information like the business logo and verification badge along with the message. 
    • Google identifies the identifier numbers of SIM (iSIM) to recognize the phone number that received the SMS to build authenticity codes. 
    • If verified SMS settings are enabled in the messaging applications of the Android devices, then the participating businesses can track and analyze whether the phone number linked with the particular device is eligible to view the verified SMS.  

    Also keep in mind that in case the devices don’t have verified SMS settings enabled, still the messages reach them as a standard SMS. 

    Use cases of Google verified SMS 

    1. User account verification  

    Verified messages can be sent in case your business needs to send an OTP to the users as a part of the 2FA process, ie. two-factor authentication. When the OTP appears to be from a recognizable source, customers need not worry about account security. 

    1. Fraud and spam alerts 

    Several phishing alerts and scams have been prevalent about which people are scared of opening or interacting with the messages. Instead of having a URL embedded with the message, a legit verified message can let the customers realize that the fraud alerts sent by your brand are completely genuine. 

    1. Order confirmations 

    Once a customer places an order, it is great to follow up with them through verified SMS. The business logo and verification badge give an impression to the consumers that the business is highly established.  

    1. Personalization of Marketing campaigns 

    You can also make marketing communications like best offers, discounts, flash sales, customer rewards, product reviews, and abandoned cart reminders. Branding can be helpful to develop engagement, trust, and an improved rate of conversions when businesses or marketers start to personalize the campaign with verified messages. 

    1. Sending Payment reminders 

    When your businesses use VSMS to send payment reminders, alerts, and online payment notifications, then this can help them enhance the customer trust with sender verification and brand logo, thereby paving the way to an increase in the number of online payments made. 

    Benefits of Google Verified SMS 

    Businesses have many benefits while using verified SMS for messaging customers. 

    • A unique brand logo that amplifies your brand identity 
    • Information about the brand profile and verification by Google  
    • Enhance the customer trust and experience 
    • You can stay compliant across the globe  
    • Spam messages can be eliminated 
    • Can control and detect the fraudulent practices 
    • You get detailed information about the spam, delivered, and unverified messages 

    The benefits that customers gain while switching to receiving the verified messages are: 

    • Can be sure about the authenticity of the brand 
    • Easily identify the brand while receiving notifications 
    • Receive interactive messages sent by businesses 
    • High-end experience and enhanced conversations  
    • Feature to report SMS as SPAM 

    How to get your brand officially Google verified? 

    Currently, vSMS is accessible in the ten major countries like the US, Brazil, Canada, UK, Italy, Spain, Mexico, France, Philippines, and India. Vox CPaaS is one of the leading service providers facilitating the ease of communication between businesses and customers with the power of Google verified SMS.  

    If you are stuck at how to kickstart sending the safer and credible business SMS communication to the end-users, here are the steps to get started with vSMS: 

    1. Before sending verified messages to your customers, you are required to register for verified SMS as a Google cloud SMS partner. 
    1. Vox CPaaS collects your brand/business information and initiates the submission to Google for registration. The data collected include: 
    • Name of the Company or business  
    • URL of the Business Website 
    • Brand logo to be displayed on the top of messages to be sent 
    • Business Name or Brand Name  
    • Company description that appears in the header part of VSMS, which is usually 100 characters in length. 
    • Unique Sender ID 
    1. The Whitelisting process and Google verification process are done on the behalf of the business. 
    1. Our team takes care of the important technical aspects that cover the vSMS account. 
    1. Finally, the testing is carried out to ensure that things are perfectly working before the implementation of vSMS. 

    Wrap Up 

    It is quite difficult to trust the business identity when you send the SMS to the recipients through an unidentified or random number. Certain messages can be misleading and deceive the customers by pretending to be your business. It is worst when these messages mislead them to share their personal information or provide links to harmful websites, called phishing. 

    Using verified messages, you can add brand awareness and credibility to make the messages more trustworthy to the end-users. So far, this feature is not supported in iOS devices. They are available only to the Android device users, who have updated the message application to the latest version, and the function is turned on to receive the messages.  

    Despite verifying the brand that sends messages to the customer, spam filtration is also available in verified messaging. It can warn the customer about the possibility of receiving a suspected or unsafe message. Users can also report these sources and enhance the spam detection system. They can also block the conversations and stop receiving such messages again.   

    Google in partnership with Vox CPaaS has introduced verified SMS with the ultimate experience of chat applications and interactive messaging functions that can be utilized by businesses while sending messages to the customer. To know further and explore how Google verified SMS works, start with a free trial. 

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