If you are in the software industry, you must have encountered the challenge of developing and maintaining multiple software products. But, oftentimes, teams also feel incompetent in managing and optimizing different software products with the available workforce.   Furthermore, if you are from the IT industry, you must have also felt…read more →

Businesses are fueled by customers. Be it a product-based, or a service-centric business, if you fit your customer’s expectations, you win! But, the drill is way more complicated   Matching your customers’ expectations is a long process, but the initiation is quite simple; Optimum marketing! Yes, it is often said that…read more →

Reaching the right customer at the right time is paramount for business. And, that’s what marketing is! Marketing is one of the most important verticals, and significantly influences the success, or results of the strategy. Therefore, it becomes important to achieve and execute a sound strategy of marketing for business.  …read more →

In this digitalization-driven world, there is nothing that is not available online. And, that explains the widespread ease of retail shopping online. But, with ubiquitous availability comes competition.   If you are in the retail business you would realize how rugged the competition is in the retail sector. Be it the…read more →