Imagine switching on a fan, controlling A/C, moving an object from one place to another without having to move from your couch? Sounds vague right? But this is what IoT does for you.  Any guest who checks into a hotel room or a resort expects a feel-good experience and royal…read more →

Businesses are fueled by customers. Be it a product-based, or a service-centric business, if you fit your customer’s expectations, you win! But, the drill is way more complicated   Matching your customers’ expectations is a long process, but the initiation is quite simple; Optimum marketing! Yes, it is often said that…read more →

Reaching the right customer at the right time is paramount for business. And, that’s what marketing is! Marketing is one of the most important verticals, and significantly influences the success, or results of the strategy. Therefore, it becomes important to achieve and execute a sound strategy of marketing for business.  …read more →

In this digitalization-driven world, there is nothing that is not available online. And, that explains the widespread ease of retail shopping online. But, with ubiquitous availability comes competition.   If you are in the retail business you would realize how rugged the competition is in the retail sector. Be it the…read more →

It is no surprise how banks try their best to communicate with customers in the best way possible. But, as soon as digitalization has bowled over the world, the new challenge, i.e. establishing Communication with customers in the online world that too without compromising efficiency, and engagement. Not only for…read more →

Communication is the means or an act of sharing information, emotions, and ideas between two or more people. Though it is vital in every area of life, be it personal, or professional, communication is believed to be more critical in professional sectors such as banking, and insurance!   When it comes…read more →

The banking sector is dynamic and is one of the major sectors with an elevated need for communication optimization. Be it the internal communication, or the communication with the mass of customers at once, communication in banking needs renovation, and improvisation. That’s when CPaaS becomes the smartest solution!   What is…read more →

What is a Softswitch?  A Softswitch is a short form of software switch that can be defined as a central device for a telecommunications network that can be used for a purpose similar to that of a traditional voice switch circuit. Softswitches are mostly used in the telecommunications industry to…read more →

What is a VoIP SIP client?  SIP (Session Initiation Protocol) is a protocol used in VoIP communications that allow users to place voice and video calls from a device that has a strong internet connection. In SIP either end of a conversation can initiate a transaction, the two ends have…read more →

An evening filled with snacks, and the whole family watching their favorite show on television is a thing of the past. And why not? After all, there are a lot of options available from youtube, to all other video streaming services.   But, now, the scenario has changed. Now, people prefer…read more →