In choosing an incoming number, a business faces one of the most important choices it will face when organising a text or SMS marketing campaign. Leads and customers may send text messages to an inbound number, which can be an SMS long code or an SMS short code, and then the messages will be sent straight into the SMS application. So, let’s have a look at the benefits of each.

Benefits of long code

A long code is a 10-digit telephone number used for group or individual conversations.

Using lengthy codes requires almost no preparation time, which is a major advantage. In fact, setting up a lengthy code number is so easy that it may be done in as little as a few hours.

Customers may easily get in touch with you through many channels without having to remember multiple phone numbers thanks to lengthy codes. Having the same number for voice calls, faxes, and bulk SMS creates a reliable, well-known method of contact.

The primary benefit of long codes is that they enable direct two-way communication between companies and their consumers. In today’s era of targeted marketing, personalization of the consumer experience has become crucial. When communicating sensitive information, such as a credit card number, it’s preferable to use lengthy codes since they verify your message is being sent to a genuine person and not a spambot.

Benefits of short codes

Short code messaging allows for the simultaneous sending of several text messages, making it ideal for use in advertising campaigns.

With a short code, customers can simply text a keyword to a 5- or 6-digit number and they will be added to a company’s database. Texting using a short code is great for broadcasting information to a large group of people without the possibility of a personal response.

The primary benefit of short codes is the ease with which large numbers of texts may be sent simultaneously. When utilised for advertising, short codes make an impression on a large group of people. Alert alerts, mobile couponing, and marketing promotions are just some of the many uses for the high volume communications transmitted by short codes.

Because companies may decide to cover the expense of delivering the message in advance rather than the recipient, short code texting has replaced traditional phone calls as the main method of contact for most advertisers.

Only one person or organisation may use a dedicated short code. Like a personalised licence plate, the user may choose their own short code. They may use whatever keyword they choose, since there is no longer a restriction of one keyword per piece of code.

With a dedicated short code, you can do more for your subscribers, such as host a text-to-win campaign, than with a shared short code.

Sending an SMS message to your consumers is an efficient approach to build rapport with them, whether you utilise a short code or a long code. Voxvalley is able to provide trusted and most secure A2P SMS API services with dependable SMS gateway API platforms. These platforms are able to give significant client satisfaction, enhanced throughput, and high-end deliverability.