An evening filled with snacks, and the whole family watching their favorite show on television is a thing of the past. And why not? After all, there are a lot of options available from youtube, to all other video streaming services.  

But, now, the scenario has changed. Now, people prefer something private, available anywhere anytime, and also with their complete control! That’s where OTT comes!  

What is OTT ?  

OTT or over-the-top services are the ones that are available anytime, anywhere on the mobile screens of an individual. While one can confuse these with youtube, and other available streaming services, OTT is basically with its original content. Such as Netflix, Amazon, HBO Now, and so forth! According to Deloitte, there are around 300 streaming video services to select from, which can account for the increasing popularity and usage of OTT platforms.  

“In a research by Allied Market, it has been found that the OTT service market had grown at a CAGR of 16% from 2018 to 2025, and would probably grow to reach $300 billion by 2025!”  

But, what is it that is making OTT gain elevated levels of popularity in such a short span of time? Let’s dig more into its benefits!  

• Available anytime!  

One of the most fascinating things about OTT platforms is their availability anywhere, anytime. Be it when a user is traveling, or even in a different city, or state! As long as the internet connection is available (Which is available everywhere these days), a user can enjoy unlimited streaming services.  

Furthermore, as OTT platforms are becoming a new age habit, the providers of these services also modulate or update their platforms with features that suit today’s dynamic schedules. So, no more waiting for your favorite show to start on TV, pick up your phone, log in on any of the OTT platforms, and start surfing!  

• Content is the king with almost no boundaries! 

 When it comes to delivering interesting content for its youth audience, OTT platforms are winning the game! And, not only interesting, but exactly the content today’s audience needs.  

Be it on some different topics, or social issues, or a traditional superhero, or comedy genres, content has no boundaries on OTT platforms. In addition, the service of OTT’s “original” content is something that keeps audiences hooked over the platform. This makes the OTT platform a video streaming service for youngsters as well as for people of later ages.  

• Crisp Quality 

While some people think that, due to more frequent content options, and delivering it to mass audiences that too regularly on the device may hamper the video quality, this can be won over in the case of OTT platforms.  

As far as quality is converted, OTT platforms maintain it regularly to keep audiences hooked. Furthermore, as there are a plethora of OTT platforms, the competition also triggers these platforms to be the best and continue to be the best!  

OTT Platforms: The future of entertainment!  

No matter where, at what age, or what your taste is in entertainment, and video streaming is, you must be using at least one OTT platform. This makes these platforms everyone’s “default” necessity today.  

But, it is also felt by a range of experts that OTT platforms are the future of entertainment. With top-notch quality, and merits such as free-time availability, personalized, and original content, privacy, makes these platforms the best of today’s time!