Mobile VoIP businesses are successful only when they are able to deliver the most advanced services to their customers. This is not only confined to the calls but includes the value-added solutions to enhance the overall experience of the customers.

Telecom sectors are now getting equipped with the best services that gain an edge over the competition and adapt their businesses to the trends in the telecommunication industry.

Customers seek solutions that are aligned with their digital needs. This includes the most modern methods of making airtime recharges and paying bills online. Replacing the scratch cards with digitized airtime recharges helps the Telecom providers to boost their revenue.

Mobile or Airtime Topup

When customers connect their mobile device to the telecommunication provider’s network, then they have to purchase credits to avail themselves of the airtime of that particular Telecom network.

With the airtime purchased, customers can get access to the services of the network, such as data, SMS, voice, etc. With the top-up, end users can add more value or credit to their mobile services.

Growing Trends of Mobile or Airtime Topup

If you look at the records, it is evident that the airtime top-ups and bill payments alone have made an 8.3% share of the entire market revenue for mobile payment transaction services (source: globenewswire).

As per FMI, out of the mobile payment transactions worldwide, the Asia Pacific and Africa have made a huge contribution, i.e.58% of the total global share value. North America also holds a significant share of 24% of the global market value.

The whole Mobile Payment Transaction Market is showing an improved value with a CAGR of 39.1% in the year 2020, says Future Market Insights.

Shift from Recharge Cards to Airtime Topup

Mobile Recharge cards and top-up cards used to be what retail VoIP customers loved long back.

However, the current world has digitally transformed and evolved, where online payment systems have become more flexible. The Telecom industry is now moving into the digitization of the airtime recharges. The smart VoIP recharge, voice top-up and mobile recharges have started to dominate the market.

Now, with the advanced technology, the end-users can easily add minutes balance to their accounts through an online website portal. They can also share their minute credits with their dear and near ones in the same network. Once, when people had to walk to the stores and purchase the prepaid vouchers from vendors, and now it has become easy to top-up/recharge online.

The shift from scratch cards to efficient electronic top-up recharges has helped the telecom operators with more subscribers and a great increase in their revenue.

Benefits of Mobile /Airtime Topup

1. Eradication of production & distribution costs

The scratch card processing required a long process that extended from production to distribution, previously. Apart from this burden, Telecom operators had to bear the maintenance cost of these cards in their inventories. However the advanced system doesn’t possess these costs, you can save time and money with them.

2. Real-time data monitoring

The earlier method of delivering scratch cards couldn’t be well monitored in real-time. However, the advanced method can help the Telecom operators to predict the future trends, analyze the demand and forecast the future to modify the campaigns.

3. Airtime transfer among subscribers:

Your subscribers can enable seamless transfer of the airtime with each other. This improves the business revenue and helps you boost the margins along with subscribers.

With the Airtime Transfer, subscribers can be offered alternative ways of requesting a recharge to be made for family and friends in the same network.

4. Least theft and damage risk

The telecommunications sector considers security as one of the major concerns while doing business. The scratch cards used to be easily prone to theft and misuse. To reduce this risk, vendors and resellers used to opt for maintaining a low stock of cards. Thus, they had the least average value from recharges. However, in a digital airtime top-up system, you experience extreme safety leaving no chances for theft or damages.

5. Time-efficient

Unlike the scratch card purchase which made customers wait in a long line or ended up getting none, the digital airtime recharges are quick and time-efficient. The subscribers find it flexible and the availability of denominations gives more options for their choice.

6. Easy campaign management

It needs a lot of effort to promote the scratch cards, as it needs promotion across regions. Whereas when you consider a digital platform, you can control and manage the campaigns easily. It becomes effortless to manage the promotions for subscribers and the specific commissions to resellers.

Airtime recharges have entirely replaced the scratch card system due to the flexibility, scalability, and accessibility options. Hence telecom firms find it easier to reach out to more customers and boost the user experience with affordable services.

Conclusion

Voxvalley offers end-to-end customized VoIP solutions to businesses which can also be white-labelled as per the demands.

To integrate the top-up and mobile VoIP recharges, businesses make use of VoIP Softswitch or applications.

Tringy Softswitch and MoSIP/ Tringy mobile application from Voxvalley come with complete VoIP solutions and help you with mobile VoIP recharges online.

To know more, contact our experts.