Indeed, this era of digital transformation has not left any stone unturned when it comes to communication.

As per the latest studies on CPaaS, the global market for CPaaS has doubled from $400 million in 2015 to $800 million in 2019.

This then means that in just four years the CPaaS acceptancy as a real-time communication channel has increased two times.

In 2020, we have seen the global pandemic in the form of Covid that has taken companies by surprise and be online almost overnight.

With practically all businesses operating from homes, CPaaS has become a key channel to keep the communication going.

Let us look at the impact it has on various aspects of businesses:

• 81% of companies have installed CPaaS by 2017 as per Frost and Sullivan, when surveyed 1,695 decision makers.
• SMS and voice API markets form the major chunk of CPaaS stacks chosen by companies for the ease of integration and use.
• CPaaS experience has become an integral part of around 85% of top-performing companies and their growth strategies.
• What works for businesses about CPaaS is, it increases the customer engagement and helps to retain the customers easily.
• By integrating CPaaS SDKs and APIs into your business communications, you can create a competitive edge and stay-ahead of your competition.

The global outreach of CPaaS and its various advantages have made it mandatory for companies to accept this as a way of their business life.

It is expected that the market value of CPaaS could reach $17.2 billion by 2023.

CPaaS helps you to embed an omnichannel platform into your existing application for enabling real-time communications.

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