CPaaS is indeed a channel opportunity in 2021, almost for many organizations.

This has a world of opportunities waiting to be explored by businesses of any size.

In particular, contact centers can use CPaaS largely to interact with the customers using an array of features.

These can be a voice, video, chat, SMS, etc.

All the above features come to you with negligible expenditure.

You do not have to spend money on buying new software, or hardware.

You can integrate the required SDKs and APIs into your existing application and use the various features associated with the CPaaS platform.

If you are a cloud services vendor with a recurring revenue model, then yes, CPaaS can be a channel prospect for your business.

So, what would you do as a CPaaS channel partner?

You would be selling the required SDKs/APIs and charge the customers based on their usage.

This means that your revenue model is based on consistent and continuous usage running into years of billing.

Due to the global pandemic, 2020 has seen a steep rise in organizations using CPaaS platform.

As we have now moved almost halfway to the year 2021, there still seems to be a rush for this platform.

The CPaaS has allowed organizations to stay connected with customers, employees, and even continue business in many cases.

The future of business communications vests with CPaaS.

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