CPaaS has become the mainstream in business communications, especially in the last year due to the pandemic (Covid-19).

Every organization literally had to tune to digital almost overnight.

For better business communications, organizations have started realizing the advantages of integrating APIs in CPaaS.

CPaaS is a cloud-enabled communications suite, that helps to fulfill the real-time communication needs of different teams in organizations.

CPaaS services are easily scalable and works on pay as you go model.

The hassle of maintaining servers at your end is no longer the case, as CPaaS with a direct contact to the platform’s runtime provides you and your customers a seamless communication experience.

Let us look at the benefits of CPaaS for your business communications –

• You can embed SMS API  from CPaaS without disturbing the existing software and hardware. Thus you can enable SMS campaigns easily.
• Customer support teams can now breathe easy with CPaaS driven chatbots and IVR messages that resolve half of the customers’ basic queries and questions.
• Audio and video calling from CPaaS can be integrated into your platforms with ease. This can help your team to resolve the customer issues more quickly.
• The click-to-call facility can be enabled and you can reach the customers instantly as they leave a message asking to be called.
• Advanced analytics and reports from CPaaS are a sure-shot formula for getting accurate marketing leads and campaign insights. You can even get actionable metrics that you can check for a daily report on an easy to use dashboard.
• Entire marketing automation and customer journey through your brand can be unified and presented by CPaaS. The whole landscape of CPaaS combines emails, push notifications, SMS, Voice messages, etc.

With simple integrations, CPaaS is the current and future solution for agile communications.

All types of industries like finance, manufacturing, textiles, travel and tourism, aviation, etc. are today empowered by using some or all of CPaaS services.

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