SMS still remains to be one of the popular ways of marketing adopted by businesses.

Bulk SMS is type of SMS service that enables you to send large quantities of messages to your customers.

One of the major questions asked regarding this service is ‘how to start bulk SMS business’.

Advantages of Bulk SMS:

• Bulk SMS is highly cost efficient.
• It has a high open-rate.
• Ease in setting up and sending SMS.
• Fast and efficient.
• Mobile phones are widely used today and therefore SMS is one of the best tools available to businesses to provide information to customers.

How Does Bulk SMS Model Work?

We receive SMS regarding various promotional offers from companies almost every single day.

In order to send such bulk SMS, we can make use of a suitable app or software, or even an API integration.

Therefore, to sum up how bulk SMS business model works in a rather simple manner, we can put it in the following way:

• Select the suitable bulk SMS application or software according to your requirements.
• Create a database for the recipients.
• Draft the messages to be sent and schedule the sending time.
• Do the necessary filtering based on different criteria.

Bulk SMS campaigns are used for various purposes such as:

• Offer alerts.
• Reminders.
• Product information
• Feedback requests
• Notifications
• Survey links
• Download links
• Updates

While running a bulk SMS campaign, it is important to keep the SMS short, personalise it and provide brand links.

Moreover, it is also important to monitor the results received from the campaign.

When we are at the question of how to start bulk SMS business, it has to be noted that there are ways of getting into this business.

You can either be an aggregator or a reseller.

As the names denote, an aggregator works with telecom companies to get SMS credits in bulk and then provides portions of such SMS credits to resellers for further sale.

How to Become Bulk SMS Reseller?

What a bulk SMS reseller business essentially does is that they purchase large amounts of bulk SMS with the intention of reselling portions of it to their customers.

It works in such a way that the reseller purchases SMS credits in bulk from a provider or an aggregator and resells it for a profit.

Therefore the first step in how to become bulk SMS reseller is to find a suitable SMS credits provider at a moderate price.

There are many advantages enjoyed by bulk SMS resellers.

Some of which include,

• Greater flexibility in operations.
• Less risk.
• It is a highly cost effective marketing tool and thus attracts many customers.
• The SMS credits do not expire.

While the aggregators deal with high prices, it is crucial for resellers to provide the best cost to their customers, all while ensuring a good profit margin.

Conclusion

The popularity of bulk SMS will surely be on the rising side as long as mobile phones are prevalent.

And this wide usage translates into more scope of innovation and changes.

So the field of business bulk SMS service is surely one with high potential, and reselling comes with more ease and less risk.