OTT “Over the Top” Communication Apps
Over the top communication apps are those services that operates over the network infrastructure of telecom carriers. The OTT communications include IM, VoIP, and Video. In other words, applications or services that ride on top of an Internet connection - but have no relationship with the provider of the Internet connection.
OTT Changing the Telecom Landscape
With the latest advancements in telecom landscape and improved mobile data/internet speeds it is evident that VoIP services market is all set to grow exponentially in the coming years. Mobile VoIP has a prominent role to play in this journey. The adoption of smartphones and tablets is forcing the more and more service providers to invest in developing mobile VoIP apps (OTT Apps) to reach wider markets.
Fierce Competition From Free OTT Players
Global operators are faced with many technical and business challenges. One such business challenge is the competition from OTT players like Skype, WhatsApp, Viber, etc. However, for operators who do not have their own telecom infrastructure offering OTT VoIP service is the most efficient and cost effective option to enter into the market. Also, the operators don’t have to make any changes to their existing environment.