If you happen to be a calling card service provider then you need to really ask yourself about how stable and secure your existing calling card platform is considering the VoIP demand in today’s world. The very essence of establishing calling card business would be marred if you don’t gauge the performance and stability of your calling card platform. So, what are the parameters that can define the stability and security of your calling card platform? Well, the answer is clearly mentioned in the following sections of this blog.
Why Calling Cards?
Calling cards are one of the ways through which end users make cheap international or long distance calls from the comfort of their mobile devices. To use calling cards, it is not mandatory that users need to have an internet connection. So, any user even with the basic mobile device will be able to make calls using the calling cards. Thus, calling cards continues to be of chief importance to worldwide users.
Such a scenario offers a big opportunity for service providers to cater to a large user base and drive profits.
A right calling card platform offers versatility
In order to create calling card accounts virtually and manage the business operations, a consistent and stable calling card platform is essential. The calling card platform should facilitate routing, billing, reporting and monitoring so that business can be conducted smoothly and efficiently. You should ensure that your calling card platform supports both types of calling cards namely PIN based calling cards and PIN less calling cards.
PIN based calling cards require users to dial the access number (DID) and enter the PIN. If the PIN authentication is successful then the system allows the user to enter the destination number. Whereas PIN less calling cards require users to dial the destination number directly after the access number is entered. The authentication in PIN based calling cards is through PIN whereas it is ANI authentication in PIN less calling cards. So, make sure your calling card platform supports these two types so that you can drive more business.
High performance Routing & Billing interface for stable VoIP business
Both routing and billing interface should be robust enough to process large volumes of VoIP traffic. It is highly recommended that you go for the advanced routing type like LCR (least cost routing) which picks up the cost-effective route to transmit the VoIP traffic. You can as well try some other routing types which gives you the flexibility to instantly switch between the routes so that it gives you maximum profit margins.
On the other hand, an integrated billing interface can save tons of your money as you don’t need to purchase a separate billing platform to process the calling minutes and bill the users accordingly. Billing is known to be the most important factor contributing to the stability of any VoIP business. So, much attention should be given to the billing features such as rates based billing, pulse based billing, calling card billing and Tax/VAT billing. Also, the billing interface should allow you to generate CDRs at any point of time and bill the users accurately.
From security standpoint, see to it that your calling card platform supports OS Firewall and the web user interface is username and password protected. A good calling card platform has GUI blocking in case any users are trying to get unauthorized access of the control panel. So, make a checklist that highlights the above idea and verify to what extent your calling card platform has successfully matched.